Why Is this Eyewear So Expensive?

Why Is this Eyewear So Expensive?

If you think some sunglasses were made of gold, you’re pretty close.

Synonymous with style and status, sunglasses often command sky-high prices. The $408,379.97 price tag of Chopard de Rigo Vision sunglasses is the ultimate proof of this trend. Now the most expensive eyewear in the world, this luxurious pair of sunshades was first unveiled in 2012 at Paris Gallery, Dubai Mall, one of the world’s swankiest shopping centers.

So what exactly are these glasses made of?

The kicker is, the eyewear features 60 grams of gold around the temples, hinges and screws plus 51 high-quality, premium-cut diamonds.

De Rigo Vision created this pair of unique glasses for Chopard, a Swiss luxury brand known for its exclusive, dazzlingly opulent diamonds collection. This is evident in the glamorous, distinctive “C” logo you can find on the bejeweled sunglasses.

You won’t be able to see this masterpiece in mass markets so the maker can easily claim that this fashion accessory is one-of-a-kind. The brand prestige and rarity further inflate the price of these Chopard sunglasses. And you haven’t even included marketing cost yet.

So, a glitzy eyewear like this is clearly made for someone within the top 1% of income earners. But it’s hard to tell whether anyone in this circle desires to don these ridiculously pricey glasses. After all, it’s devoid of high-tech features - it’s not even good enough for solar eclipse watching. (Don’t try, it’s eye suicide.)

Check out the glasses for yourself and tell us how much you’re willing to pay for it. If it’s not your type, good. If you fancy it, you can always haggle. What have you got to lose by trying?

If you lose the bidding, try pivoting to upscale birkin bags. Unlike these fragile and flamboyant sunglasses, these high-end bags make a good investment. You’d better check it now and join the bidding at every chance you get. Happy shopping, I mean, investing.


Written by: Issa Published on: Updated on: